Companies face the challenge of developing and maintaining their business operations and customer engagement in a constantly evolving digital space. What are techniques that companies need to master to make effective use of digital marketing? This module empowers students with skills and knowledge needed to work as a digital marketing professional after graduation.
Listen and understand a rapidly changing market — and take the right action — with a solution built for social marketers. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online.
This strategic marketing approach focuses on creating and distributing information relevant to prospects’ needs in order to attract those best aligned with — and most likely to purchase — your product or service. Since communication is ongoing, content can be tailored to reflect what you learn about leads over time, and may include varied formats like infographics, webpages, podcasts, videos, blogs, white papers, webinars, and eBooks. Content marketing is an important component to an overall inbound growth strategy, but it does not integrate other marketing methodologies to maximize content value.
Considering an appropriate distribution channel for products purchased online is also an important step. Running a social media contest or giveaway is a smart and effective marketing strategy requiring minimal resources. You may need to cough up some dough for a prize, or offer a product service at no charge, but the number of participants and new potential leads you get will be well worth the price.
Thetypes of advertisingthat you choose will depend on your budget, type of business, and the preferences of your ideal customers. If the objective of your business is to sell more products or services, then marketing is what helps you achieve that goal. Anything that you use to communicate with your customers in a way that persuades them to buy your products or services is marketing, including advertising, social media, coupons, sales, and evenhow products are displayed. The aim of this module is to enable students to understand why digital and social media marketing is critical to all organisations and to assess an organisation’s social media maturity level.
However, inbound marketing aligns the heavy-hitters — SEO, SEM, content marketing, social media, and earned media — to deliver a well-rounded, cost-effective marketing approach that generates qualified leads, strengthens customer relationships, and successfully builds brands. You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community. Join us at CMWorld and gain materials and knowledge you need to take a content marketing strategy back to your team.